Idea Generation - The idea generation is from personal frustration. I know that this may sound odd, but I like to mow my own lawn. It is my time away from the television, phone, computer, and so on. It gives me time to just simply do "nothing more than I need to."

Idea Screening - I feel that the idea will work just fine, a switch will control if the kill switch is on or off. The product already has a name for itself, this just adds an alternative option. The concept test would not really need to be done. I feel this way because people already want to or disable the current kill switch option, but when individuals do so, it is not something that can be changed from on to off easily.

Development - I think that the development of an on off switch would be very simple to anyone who works with wires and a power source on a regular basis. Anyone who wires the rest of the lawn mower should be capable of wiring an on off switch that would work similar to that of a light switch or ignition, with the general idea of "on and off."

The Test Marketing level could be skipped over because people already like this option, and create their own, but it is not anything that is pre-done or well thought out.